Top Fintech Trends for 2022

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5 Fintech Trends That Will Change The Landscape of the Financial Industry

The financial technology industry is booming, and traditional financial institutions are increasing their fintech investments and competing with start-ups to offer financial services products faster and more efficiently. There are several trends that are set out to take the fintech sector by a storm in the coming years. Let’s take a look at 5 of these fintech trends below.  

5 Fintech Trends That Will Change the Landscape of the Financial Industry  

1. Growing number of banks will offer embedded solutions

Embedded finance has been a growing trend over the past year and is well-positioned to grow even further as numerous banks look to become service providers to non-bank and non-financial institutions looking to deliver a customer experience or service proposition involving financial services as a component of a larger offering. 

2. There will be increasing regulatory scrutiny of embedded finance offerings

The increase in financial products or services embedded within and delivered through non-regulated entities is expected to drive greater levels of regulatory awareness and intervention over the next 6 to 12 months as regulators look to protect customers by clarifying issues like accountability and available recourse.

3. Fintech companies will focus on branding themselves as data organizations

Many Fintech companies will likely reinvent themselves into data organizations and data providers that happen to provide payments and other financial services to differentiate their organizations in the eyes of investors and the market.

4. ESG-focused Fintech will have a big growth trajectory

Given the growing prioritization of ESG happening more broadly, there will likely be increasing interest in Fintech with ESG capabilities, including companies focused on climate change, decarbonization, and the circular economy.

5. There will be a stronger focus on deal-making in underdeveloped regions

Investors will ramp up their targeting of jurisdictions considered to be underdeveloped in terms of financial services — making more deals in regions like Africa, Southeast Asia, Latin America, and the Middle East.

Although there are jitters about Fintech being unreliable and unsafe, as markets and technology matures, we can expect the world of financial technology to continue to expand its presence and scope.


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