I’ve been chatting with manufacturers all over the country, and there’s a common refrain: “We can’t find the automation talent we need.” It’s a real struggle, but I’ve seen some creative strategies that are making a difference.
Change the Way You Tell Your Story
First off, it’s time to rethink your narrative. Manufacturing isn’t the grimy, dangerous job it used to be. Today’s automated factories are high-tech hubs full of innovation. Are you sharing that story? I worked with a packaging company that started posting about their advanced robotics on social media. Suddenly, they were attracting tech-savvy candidates who had never even considered a career in manufacturing before!
Focus on Work Environment
Next, let’s talk about your work environment. The best automation talent has plenty of choices, and they’re looking for more than just a paycheck. I placed an engineer with a mid-sized manufacturer who managed to snag the role over larger competitors. The reason? They offered a flexible work schedule and a clear path for career growth. Sometimes, it’s not just about the money.
Leverage Partnerships
Don’t overlook the potential of partnerships. Manufacturers who collaborate with local universities and technical schools are seeing great results. One of my clients created an internship program with a nearby engineering school. They gained access to fresh talent while also having a say in shaping the curriculum to better fit their needs. It’s a win-win!
Cast a Wider Net
With remote work becoming the norm, consider expanding your search. I recently helped a manufacturer in the Midwest hire an exceptional automation architect who works remotely from Canada. Just a few years ago, that kind of arrangement would’ve seemed impossible. Now, it’s a fantastic way to tap into talent that might not be available locally.
Invest in Your Current Workforce
Lastly, take a good look at your existing workforce. The best automation talent might already be on your payroll! I’ve seen companies succeed by investing in upskilling their employees. One manufacturer I know started an internal “Automation Academy.” They’re nurturing their own talent, leading to increased loyalty and lower recruitment costs.
Attracting top automation talent goes beyond just offering a competitive salary. It’s about fostering an environment where innovation can thrive and careers can grow. If you’re ready to revamp your approach to automation recruitment, let’s chat about tailored strategies that fit your specific needs!
